Soul-Led & Sold Outcoming soon

Brand & web studio for wellbeing businesses

I buildalignedbrandsfor wellbeing studios, practitioners and growing companies.

Strategy, identity and websites that help more people understand, trust and book you, from solo practices to multi-teacher studios.

Book a discovery call View the work

Recent work

Recent work: Felix Hyde — The Heart Centre

Why The Mindful exists

Your business can be brilliant and still struggle to explain why.

The problem is rarely talent. It’s clarity.

When strategy, identity, website and the client experience are built separately, at different times, by different people, nothing quite connects. I bring them together, so the way you show up finally matches the quality of the work you do.

  1. StrategyWho you serve, what you offer and why you.
  2. IdentityA brand that looks and sounds like you.
  3. WebsiteA home that explains you and invites the next step.
  4. ExperienceHow it feels to enquire, book and work with you.
Built apart, nothing quite connects.Aligned, it becomes a business people understand.

I work with Yoga studios, Wellbeing studios, Retreats, Spas & clinics, Wellbeing brands, Therapists, Coaches, Sound healers, Movement & Pilates studios, Multi-practitioner practices, Service businesses.

Work that feels like the people behind it.

Hover a project to look closer. Each one started with someone who knew their work was good, and needed it to look that way.

See all work

Three ways I can help.

Most projects use a bit of each. You don’t need to know which you need yet; that’s what the first conversation is for.

01Define the directionFor businesses and teams that need clarity before anything gets designed.
  • Brand strategy & positioningWho you serve, why you, and the one thing people should remember.
  • MessagingClear, human words for your homepage, offers and bio.
  • Visual identityLogo, palette, type and the small details that make it yours.
  • Brand guidelinesA clear guide so your team, teachers and freelancers keep everything consistent.
  • Creative directionShoots, imagery and a visual world that feels consistent.

What you get

You come away knowing who you are for, what you say and how you look, written down so every decision after is easier.

More about define
02Build the experienceWebsites and digital tools that are clear, trustworthy and easy to use.
  • Website strategy & UXStructure and journeys planned around how your clients decide.
  • Web design & developmentCustom, responsive and fast, built to be easy for you to update.
  • Booking, timetables & membershipsClass schedules, booking systems, memberships, payments and email tools connected properly.
  • Multi-page & multi-location sitesTeacher and team profiles, several studios or venues, and room to grow.
  • Apps & digital productsAssessments, client portals, memberships and small tools.

What you get

A site that explains your work in seconds, feels like you, and makes booking or enquiring the obvious next step.

More about build
03Grow the visibilityHelping the right people find you, then keep finding you, locally and beyond.
  • SEO & visibilityTechnical foundations, page structure and local search for every location.
  • Content strategyWhat to say, where, and how often, in a plan you can keep up.
  • Social media directionA clear voice and format rather than more content.
  • Audits & launch supportA fresh pair of eyes, and a calm hand at launch.

What you get

A steady, sustainable way of being found that doesn’t depend on posting every day.

More about grow

You might be here because…

Tap the ones that sound familiar.

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No pressure. Just notice what lands.

Maryrose Slater, founder of The Mindful

Maryrose Slater, founder

I’ve been on both sides of this.

I’ve built my own businesses from the ground up, so I know what it’s like to figure out branding, a website, content, offers and visibility all at once. And to wonder why it still doesn’t look like the level you know you’re working at.

Now I help practitioners and growing wellbeing businesses skip that part. I’m good at understanding what you mean, even when it’s hard to explain, and turning it into something clear and real.

Strategy, with intuition still intact.

  • logicinstinct
  • designstrategy
  • creativityconversion
  • feelingfunction

I’m also a Reiki practitioner and sound healer, so I understand wellbeing businesses from the inside. The work itself is practical: clear thinking, good design, and websites that bring in the right enquiries, whatever your industry.

More about me

Slow thinking, careful making.

  • Maryrose playing crystal singing bowls at a sound bath, with guests resting under blankets
  • The Helen Bowen Nutrition website shown on a laptop and a phone
  • Two pages from the Atrium Studio brand guidelines: logo lockups, and the aubergine, plum, lilac, pearl and chrome colour palette with type specimens
  • Maryrose working on her laptop in the studio

In their words

Kept exactly as they were written.

A wonderful journey with lovely Slater in creating my website. From the beginning of the process, Slater quickly understood who I am and what my needs are, even though I myself struggled to describe and express them. In addition, she guided me in various matters relevant to starting a business and contributed greatly from her knowledge. The whole process was very pleasant, calming, and exciting. I warmly recommend it to anyone who wants to create his/her website to reach out to Slater.

Mihal TaiberSoul Plan Practitioner and Spiritual Counsellor

The Mindful Social Media Manager created a logo for my business and I am so glad I picked her! She was intricate in your planning, and responsive throughout the whole process, She brought both of our ideas together and I have received so many compliments as the logo is what we are remembered by. For all your hard work and service, we will be using her for our future endeavours.

Mariam BegumEntrepreneur

A process that doesn’t disappear on you.

Collaborative, but well led. You always know what’s happening, what I need from you, and what comes next.

  1. 01

    Listen

    A relaxed first conversation with you, or your team, about the business, your people and where you want to go. Even if it’s hard to put into words yet.

  2. 02

    Clarify

    I turn what you’ve shared into a clear direction: positioning, structure and a mood board you can react to.

  3. 03

    Shape

    Design comes together in stages, with regular check-ins. You see the work as it grows, not two weeks later.

  4. 04

    Build

    Everything is built, tested on real devices and set up so you and your team can make changes yourselves.

  5. 05

    Launch & stay

    We launch together, and I stay close for two weeks afterwards to adjust, answer questions and make sure it’s working.

Free tool

Not sure what’s holding your website back?

Take the free Visibility Check. Nine gentle questions, about three minutes. Draw your own visibility portrait as you answer, then unlock a score across clarity, trust and conversion, personalised findings and clear next steps.

Check my website

Coming soon from The Mindful

Soul-Led & Sold Out

Build the business you keep thinking about.

Prefer to build it yourself? A guided toolkit and digital companion that takes you through the same four stages I use with clients.

  1. 01Foundations
  2. 02Offers, Pricing & Boundaries
  3. 03Brand & Visibility
  4. 04Launch
Discover the toolkit

You’ve already built the business.Now let’s make it look like one.

Start a project

or say hello at info@themindfulsmm.com